AI Search Visibility Checker

Track your brand's visibility in ChatGPT, Perplexity, Gemini, and other AI platforms where millions now search for answers.
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How to Use the AI Visibility Tool

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Enter your domain or website URL in the search bar above

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Click "Check Visibility" to scan AI platforms for your brand

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Get your brand's complete AI search visibility analysis
What Is the AI Search Visibility Checker?

What Is the AI Search Visibility Checker?

The AI search visibility checker is a marketing intelligence tool that tracks how often AI platforms mention your brand and for which prompts and topics.

It works by collecting queries and prompts about your brand and industry, running searches across ChatGPT, SearchGPT, Perplexity, and Gemini, and tracking mentions of your brand name, products, and website.

You get a report showing where your brand was mentioned, what context it appeared in, and how you compare to competitors.

The tool catches both direct links to your website and unlinked (text-only) mentions where AI references your brand without linking.

While traditional SEO tools track positions in Google search for specific keywords, this AI visibility checker reveals your overall visibility in AI search platforms.

Why You Need to Track AI Search Visibility

Why You Need to Track AI Search Visibility

You need to track AI search visibility because AI assistants now decide which brands to recommend, shaping customer choices before they ever click a link.

When someone asks ChatGPT or Gemini for the best project management software, the model selects a few brands, compares features, and explains why they matter.

If your brand is missing, you're invisible at the moment of decision even if you rank first on Google.

Traditional SEO tools measure links and positions, but they won’t show you if AI answers mention your brand, what they say about you, or whether they favor your competitors.

Tracking AI visibility reveals your share of voice inside these generated answers, identifies the prompts that your competitors are winning, and guides the signals you need to earn those recommendations.

How to Check the Visibility of Your Brand in AI Platforms

Here's how to check the visibility of your brand in AI platforms:
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    Choose an AI visibility tracking solutionUse the AI Visibility Checker in Semrush's AI Toolkit for quick, targeted scans, or scale up to Enterprise AIO for deeper insights, precision forecasting, and seamless team collaboration.
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    Create a brand profileEnter your website domain, product names, and any other relevant details so the system can spot both linked and unlinked mentions.
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    Define your landscapeEnter a target location, language, brand names, and desired AI models.
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    Run a multi-platform scanThe AI visibility checker collects every prompt, parses the full answers, and records mentions, sentiment, citation sources, and competitor mentions.
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    Review your visibility reportInstantly analyze your AI visibility, mention frequency by platform, context snippets, and side-by-side competitor comparisons.
  • Not Showing Up in AI Search?

    Find out where your brand surfaces in AI results and the specific prompts to optimize for greater visibility.

    Analyze AI Mentions

    What's in Your AI Search Visibility Report?

    Your AI search visibility analysis includes your brand's presence across major AI platforms, as well as these key metrics and insights:

    • AI Visibility Score: A measure of your brand's overall presence in AI-generated answers.
    • Total AI Mentions: The total number of times your brand appears in AI responses.
    • Platform Coverage: Which AI platforms mention your brand and how often.
    • Mention Context: The specific queries and topics that trigger AI platforms to mention your brand.
    • Sentiment Breakdown: Whether AI mentions portray your brand positively, negatively, or neutrally.
    • Source Citations: The websites and pages AI platforms reference when mentioning your brand.

    This data can help you understand your brand's AI search presence, spot competitor advantages, and identify opportunities to improve your visibility strategy.

    How to Use AI Search Visibility Insights

    Here's how to use AI search visibility insights to improve your brand's presence in AI search:
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    Close AI visibility gaps with competitorsCompare your AI mentions to competitors in your industry. Identify where they appear in AI responses and you don't, then create content that addresses those same topics and use cases.
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    Improve your citation sourcesSee which websites AI platforms reference when mentioning your brand. If competitors have stronger citation sources, focus on earning mentions or links from similar authoritative sites.
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    Address negative sentimentMonitor how AI platforms describe your brand. If mentions are negative or neutral, create positive, factual content that gives AI better information to reference about your company.
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    Track your visibility score progressMonitor how AI platforms describe your brand. If mentions are negative or neutral, create positive, factual content that gives AI better information to reference about your company.
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    Study mention context patternsReview the specific contexts where your brand appears versus competitors. Understand what topics and situations trigger AI to mention your brand, then expand content in those areas.
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    Leverage strong platform performanceIf you perform well on certain AI platforms but not others, analyze what's working and apply those content strategies across platforms where your visibility is weaker.
  • Curious What AI Is Saying About Your Brand?

    Monitor your mentions across AI platforms and track your share of voice.

    Analyze AI Mentions
    What Are the Best Ways to Monitor AI Brand Mentions?

    What Are the Best Ways to Monitor AI Brand Mentions?

    The best ways to monitor AI brand mentions are:

    • Use purpose-built tracking tools. Start with Semrush’s AI Toolkit for quick, automated scans across ChatGPT, Gemini, SearchGPT, and Perplexity. Scale up to Semrush's Enterprise AIO when you need deeper insights and more robust, cross- team functionality.

    • Monitor across every major AI platform at once. Each AI assistant has its own training data and citation logic. Tracking them side-by-side prevents blind spots and highlights platform-specific opportunities.

    • Discover both linked and unlinked mentions. Look beyond linked citations and scan complete AI responses so unlinked brand references and product mentions don’t go unnoticed.

    • Analyze sentiment and context, not just counts. Monitor brand and product sentiment across AI-generated responses. Analyze how positively or negatively your brand is portrayed, and how this perception shifts over time, at both brand and product levels.

    • Benchmark against competitors. Track share of voice for competitors within the same prompts. Competitive gaps reveal where to target content optimizations, partnerships, and digital PR.

    These practices will provide a clear, actionable view of how AI platforms talk about your brand and exactly where to focus your efforts.

    How We Get Accurate AI Visibility Data

    Our AI visibility tracker uses Semrush's AI Toolkit to monitor brand mentions across ChatGPT, SearchGPT, Gemini, and Perplexity.

    We submit real user queries to AI platforms and check for brand mentions in responses.

    We analyze the AI responses using machine learning to find patterns in how your brand appears. This includes both direct mentions and the context around your brand in AI answers.

    The data updates weekly, so you see current results. We check multiple AI platforms at once to give you a complete picture, not just results from one source.

    Our monitoring across all major AI platforms provides accurate and current insights into your brand's presence in AI conversations.

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